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How much money will you spend on Mother's Day?

Guest article | 10 May 2013

On Sunday morning, many mothers will awake to the smell of burnt toast, badly made coffee and a messy kitchen. If they are lucky, they may also receive a hand-crafted tea towel or a clay flower pot made, with love, by their young children. It is Mother's Day after all, and we all want to give our mums something special.

However, not all of us are as handy with the spatula and paint brush as we want to be, and many Australians use their credit cards to purchase thoughtful gifts on Mother's Day. In fact, according to research house, IBISWorld, Australians spend around $1.36 billion dollars on their mums each year, almost double the amount spent on Father's Day. This equates to around $88 per person.

Sons typically spend more money on their mothers than daughters, and the research also found that the biggest purchases on mum were lunches and dinners costing an estimated $294 million. In addition, the same data revealed that mum's collectively received $250 million on jewellery and $188 million on flowers, while chocolates made up just $42 million.

Yet despite all the spending, a 2010 survey conducted by florist group, Roses Only, found that 36 per cent of mums preferred to spend more quality time with their family over material gifts. This included hugs and kisses and breakfast in bed. The survey also revealed that while 98 per cent of Australians said that Mother's Day was a significant event in their annual calendar, 25 per cent of participants admitted to forgetting the date. For those forgetful sons and daughters, Mother's Day always falls on the 2nd Sunday of May, so be a good son or daughter and treat your mum to a shower of hugs and kisses and a bouquet of flowers.

Author: Fiona Hamann

Fiona Hamann is the senior PR manager at Aussie. She is passionate about all facets of communications including PR, writing, editing, website content, new media, crisis and issues management and branding in the finance industry home loans, personal loans, credit cards, and insurance.

Mother's Day

Disclaimer: The views of authors on our website are not necessarily representative of those views of our website. Articles contain only general information, correct at the date of publication. For advice regarding your own personal circumstances, always seek individual advice from a qualified professional. This article may not be reprinted, reproduced, or retransmitted in whole or in part without the express written consent of Please read the complete Disclaimer here

What does it mean to be a single mum?Of course, the


are the most important thing in a single mum's life. Kids are the focus and always have been. But along with the children, there are other matters that can confuse a single mum's life.


plays a big part of a single mother's life, mainly because this is where a large percentage of single mums get their finances from. Centrelink are the source from where the

single mother pension

, or as it is otherwise known, the single parent payment comes from. The single mother pension is a subsistence amount, but just the same, it is money to live on, and so it is important, no matter if it is called single parent payment, single mother pension or whatever Centrelink welfare classes it at the time

Often, single mums come out of a


or defacto relationship only to find that their troubles have just begun, and find that their first step leads them towards Family Law - it's time to engage a lawyer.
There are more than just Centrelink finance problems to worry about, as mentioned before, but also

child custody

issues. Child custody is something that hits right at the heart of

single mums

. If a single mother's ex husband or ex partner has been a domestic violence perpetrator, the mum may be greatly worried about child custody. They worry that their kids won't be safe with their spouse, who has already proven to be abusive because they caused

domestic violence

, which resulted in a divorce or separation.

Even so,

Family Court

will often still order a form of child custody named

Shared Parenting

. Shared Parenting is a form of child custody division of time or parental responsibility between the parents. Mother's often look for a good divorce lawyer to try to avoid share parenting with an abusive ex-spouse after divorce, however in many cases Shared Parenting is still the outcome after the divorce, no matter how good the divorce lawyers have been. They will often settle for visitation at a contact centre or access centre where fathers or mothers are supervised during child custody access.

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